To maximize the shareholders net worth by way of realizing profits and maintaining high standards of professionalism guided by the Islamic shari'ah principles. In addition the company will aspire to offer the investors with high quality, varies, and well balanced investment instruments, and will maintain its best effort to provide the investors with the best investment opportunities locally and globally in a most efficient way and timely manner, to pick up its position in the financial markets.

In addition to the above mentioned the company's main objectives are focused on the following:

 Support & improve the company's services, to put up new strategic alliances, and to contribute in collaboration with other reputable companies to develop new investment project. 
 Improve the company's products, business administrations, by utilizing the new technology. 
 Enhance the company's revenues by creating new investment products in varies markets.     
 To diversify the company's risk geographically and by sectors and to reduce the company's cost of finance.
 Excretion the company's social mission, Islamic nature, and its efforts in serving the community.